Digital transformation is the need of the hour in the here and now. Through the years marketeers have been flaunting words such as visibility, accessibility, brand recall, social intelligence, brand recognition, and online presence. Well, these are all relevant terms and we do it all for your brand, products and services.
When a business is reaching out to its potential clients, 97% potential clients check online before engaging with the business.
Consider what digital transformation can do for your business by answering a few questions.
- Do you see your brand gain value from it?
- Will your business attract new customers?
- Would your business be able to cross geographies without leaving your physical base?
- How will online reviews affect your business?
- Reputation of the business
- A free source of market research from real customers
- Potential field data to improve your offerings
- Will your business improve efficiency through automating processes?
If you answered yes to any one of these questions then digital transformation is something that your business needs.
Digital transformation isn’t only about having an online presence, or initiating ecommerce for a brick and mortar setup, or marketing services online. There is an element of improving an existing setup by introducing tools such as a CRM software to automate part or all of the process. Designing bespoke tools which can eliminate human error on menial tasks which are time heavy.
an Example of digital transformation:
We invoked digital transformation with a privately owned pharmacy in the United Kingdom to automate a few processes in their non-medical offerings. This helped them save up on 40% of man hours. There were more than 7500 unique products from nail cutters to exotic honey.
- Stock levels – We defined a minimum and maximum level of stock on the shelf with batch numbers and expiry dates and minimum order quantity from vendors. This would adhere to a process where information was taken from the till as to how many products of a specific category have been sold and what is the stock on the shelf. If the stock dropped below a certain number, admin was informed via notification with an option to “add to order”. At the end of day an entire vendor order list was created and pinged to all vendors for prices and consolidated orders were placed accordingly.
- Expiry dates – All expiry dates of products with batch numbers and quantity were entered with the minimum clawback time for the vendors. Admin was intimated when any product was near the clawback date, with a 72 hour window to intimate the vendor for the same.
- Buying behaviour – A monthly, quarterly, half yearly and yearly report was generated based on categories and subcategories. This was designed to identify the sales trend enabling the client to gain better understanding and improve on stock management.
- Client profiling – The issuance of loyalty cards to high ticket clients to avail special discounts on cart value thresholds. Enabling the client to gain insight into individual buying behaviour and improve on a personalised service
- Vendor management – We integrated the vendors price lists in real time through an API. This enabled the client to match prices offered by various vendors and get the best deal possible at the time of purchase. The ability to add more vendors for more products as they deem fit.
- e-commerce – Integrating the website with actual stock scanned on the shelf. Defined a virtual warehouse to identify minimum stock levels in the physical location so as to avoid duplicate orders online. Eg/- 10 units in physical location would have a cutoff of 5 for the virtual warehouse. As soon as stock in the physical location would drop to 5 units, the virtual warehouse would display 0 and reflect the same online.
Do take a look at our Branding and Marketing services. We can work with multiple avenues to offer a 360 degree approach to your business.